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VIDEO: The Trust Account

VIDEO: The Trust Account

August 13, 2024 Posted by John Barrett

In this video, I emphasize the importance of trust as the fundamental currency of leadership. I introduce the concept of a “trust account” in relationships, where you, as a leader, make deposits through consistent actions that align with your words, thereby building trust. Conversely, breaking trust results in significant withdrawals from this account, often at a disproportionate rate, which can severely damage relationships and diminish influence. I provide a formula for trust, stating that when what we say and what we do align, trust is established. However, discrepancies between our words and actions lead to distrust. I urge leaders to be intentional about building trust by ensuring their words and actions are consistent and by actively seeking feedback from their team. Enjoy!


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About John Barrett

I am a speaker, author, and leadership coach who takes leaders to the next level. I have worked with fortune 500 companies, non-profits, and entrepreneurs to help increase their ideas, influence, impact, and income.

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